The internet is a large collective of people who communicate in a dialogical way. This means there is both receiving and transmission of information from every communication node/person. With the emergency of social media to organise this large collective the individual is able to harness the power of the collective which has huge impact :
The power of the collective can be harness generally then there is moral outrage at certain actions that have been seen. For example the dictatorship in Tunisia was exposed on wiki-leaks then facebook was the place people share this information and coordinated massive protests and shared the images to the world of the nonviolent protest that the government was misrepresenting till eventually the president stepped down and fled the country. This all started because one person whistle blew what was happening in Tunisia then harnessed the power of the collective through social media and the internet for change.