Prototyping a better project, aiming for a better me. success?

Hello again here we are to reflect on what I’ve been up to since we last checked in in a more reflective way.

If you’ve just joined me I have been working on a series of videos creating synchronous content for Ted Lasso viewers.

In BCM114 this session we have looked at Ideating which is discussed here in my previous reflective blog post. Since we moved on to Prototyping which is the main focus on this timeframe we are looking at and we move into the process of using both of these in making before the end of the subject and into the future.

The biggest learnings from this part of the project is the act of breaking and remaking.

These two concepts go quite well hand in hand and holistically the two are the process of looking at our ideas / creations challenging our assumptions and why we are doing things then trying again with adjusted assumptions and changed models. The key facts to remember in this stage is that just because a model worked in the past does not guarantee future success and in a similar vein to remember the world is changing by how we and other interact with it so by merely creating a model the world changes.

While I had quite a few different learning moments and changes to my DA the best example of these concepts was with the thumbnail for my videos.

talk about the thumbnail and challenged the idea I had that it needed to look professional.

The first thumbnail was born of me being tired at 1 am overseas at a training camp and needed to get something done and is literally just a farm YouTube grabbed from the video.

while this thumbnail on the next few videos I thought was better and more professional and closer to what I want to replicate in a completed product.

However it turn out that this type of thumbnail was less likely to be clicked on by those viewing it. this made me remember that I should be challenging my preconceived ideas. As while This type of thumbnail had worked best fro previous DA projects it shows the world is not one size fits all or simple and keeps changing and I think thats indicated well with what I ended up with make thumbnails like hereafter.

this thumbnail is a combination of the previous ones combining the most effective elements of previous iterations and will currently be the same moving forward. But if I have learned anything from this experience is even in my 5th year at university I need to remember the basics and that I have the perfect model for everything and sometimes the unexpected is what solves your problems.

This is also greatly indicated by the fact suddenly my initial DA video in this series suddenly started to get recommended by YouTube and currently sits at just over 850 views compared to between 5-30 on my other videos for this DA project.

Thanks for reading along feel free to check out my series of videos or drop a comment and let me know what you think.

Beta now then n/ever?

YouTube channel: https://www.youtube.com/channel/UCLM4SlpRdg0iQBtCTGwKt6g/

DA playlist:

So here we are checking back in with the beta progress of my DA.

I have gotten into to a decent rhythm and despite a couple setback due to limitations from a mostly filler episode and an episode taking place at a funeral which I couldn’t make notes on for various reasons I think my DA is improving with every post.

So lets look at the more in depth reasons for my iterations.

thumbnail changes:

My first thumbnail was borne from necessity as I finished the video late and published rapidly, so going into my second and 3rd posts I tried to provide a more professional video but notice a huge drop off in impressions compared to expected.

-this is not including the huge surge in impressions my first video got by somehow ending up on peoples home page ect labeled as “browse features” by YouTube-

so in my last post I went back to a picture much close to the first and have received 4x the impressions of the last two video although this could also be link to the scheduling changes I implemented.

Scheduling changes:

As discussed in my video the large US viewership of my videos was apparent so this change was added and as just discussed I believed help contribute to the video receiving more external from my core group views.

This change while doesn’t really advance towards my main goal helps me understand YouTube posting strategies and proficiency.

Video Chapters:

Adding video chapters was a direct response to a conversation with one of my friends who watches my video before the new episodes of Ted Lasso. however, it has also helped provide more key words to be potential traffic sources for my video outside my core group.

Achieving my goals?

Utility for friends:

  • I believe that I have succeeded in creating good content fulfilling the needs me and my friends first talked about with us having watched Ted Lasso in a binge setting but now needing reminders with the weekly release schedule of Ted Lasso seaon 2.

Utility for the Ted lasso Fan:

  • I also believe this is become more and more successful with each post as I provide more refined content and can see what parts of my video people watch and there is now more content for Ted Lasso fans that isn’t just clips from episodes available for them to watch

Utility for me:

  • Learning to edit on my laptop has been slowly improving and I also am definitely getting faster so in that regard it’s a success
  • learning YouTube posting skills has also been successful as I have been slowly targeting and improving different metrics although i’m yet to understand why one of my videos randomly got prompted to the algorithm shown to almost 8k people and watched 800 times

Reflecting on reflections

An update to where my BCM114 Digital Artefact (DA – an online public facing project for the subject) is at and how the subject is shaping its progression.

At the start of the session heading back to some first year subjects was a bit of a shock to the system and remembering how to do/chose a DA was a bit of a shock to the system after it had been awhile. However I quickly settled on wanting to do something based on an activity I was already doing I worked out I would be quite busy throughout the session.

This led me to Ted lasso a show I am watching that weekly ‘airs’ episodes if you can call it that on Apple TV Plus.

This show follows Ted who is now coaching a football club (FC Richmond in England) coming from a background of only American football.

as I dragged my heels as to what this would/could actually look like and tripping up on the utility of the DA again this made me think it wouldn’t work.

However Sir Unicorn (Richard my tutor for bcm114) graciously encouraged my idea despite my somewhat hesitant attitude and made a plan for how this DA can help me and others.

since I have refined this even more as I realise this DA is to help me. So now my goal is for my DA to help my friends before they watch each episode and be fine if they are the only ones who watch it and secondly to help me improve my editing skills on my laptop now I can’t edit on my gaming pc now I am not in the same country as it.

if you look closely at this you might notice the time and the fact that it is dark everywhere except my laptop screen. This is a result of me being even more time strapped than I thought I would be. This and looking at travis’ tweet reminding us to work in our own means.

so now I am focusing on only doing episode before you watches and doing them as well as I can.

So effectively where I am at now:

  • My DA is on Ted Lasso and help me and my friends and that’s okay
  • I am not focusing on ‘big growth’ or being viral
  • I hope to up skill myself
  • portable work is even more necessary then I thought it would be eg: with not know I was going to Sicily till like 2 days before which was after just being somewhere else
  • focus on a single element and everything else is bonus

feel free to watch my DA, here is a playlist of my before you watch episodes: https://www.youtube.com/watch?v=8_XaL4MWl4Y&list=PLXjw8DOqf0pFy7EToFttSlS-N6MSJIyGI

Pitching the synchronised Lasso

Utility:

My DA will be useful for those that like watching Ted Lasso and those that don’t yet know they will like Ted Lasso and my content can provide a gateway into Ted Lasso for new fans of Ted Lasso.

Problems Solved:

  • Providing extra content for those craving more Ted Lasso content then 1 episode a week
  • Gateway to the next episode reminding viewers of previous episode story points
  • Creates ongoing engagement for me with Ted Lasso
    • especially providing a solution to me and some of my friends memory issue when watching the new episodes of Ted Lasso
  • Improves my editing skills on my laptop (previously used a desktop pc which I do not currently have physical access to)

Research:

Pagey is a YouTube channel that makes this type of content for DC tv shows as discussed in the pitch video above. While he also makes content based on set photos as these shows are filmed while episodes are airing his other episodic synchronous content such as trailer breakdowns and episode reviews.

Starting with content similar to his episode reviews leaving the option for more FIST content with Ted Lasso trailers if they are also well received.

I also sent out a twitter poll to #bcm114 and YouTube was the strong winner for this content but I am still leaving options open after seeing how the content does on YouTube.