Why is the medium the message?

Thinking about what Travis was telling us about how the medium is the message pretty much makes sense. When you think about how you already have preconceived ideas about the validity and relevance of messages based on what medium is used to present them.


But the question is really why is the medium the message?

Is it because we add our on biases to each medium of presentation based on our past experiences with that medium? In this case the message that is being contributed by the medium is different for every person.

Does that make sense or do we all naturally ‘know’ through some unwritten laws what each medium is supposed to tell us as part of the message it is portraying?

Basically where i am left is acceptance that the medium is the message but unsure about what exactly that can mean.

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