In the age of the internet and our ever increasing access to information and an attention economy. That is when economic value is gathered from views and holding peoples attention to generate revenue through advertisements and/or sponsorships. You need to find your Niche to hold attention and add value to get your piece of the long tail:
As internet content providers seek to make money by capitalising on this long tail effect where the long tail of small quantity niches creates more monetary value then the top sellers. you need to find your niche and get your piece of this long tail profit. A common way we see this is shown through my remediation :
All of these content creators on youtube are not popular enough on their own to run a successful tv segment but can get anywhere from 20 k to 2million views each to support them financial in this new financial climate.